Many uni degrees becoming worthless

Many university degrees heading on path to obscurity, says global accounting firm.

 

Agreed.

 

I never understood how journalism came to be a university course.

 

It’s much better to slog it out in the newsroom as a copy person, then a cadet. Nothing beats the grind of real work to develop ... work skills.

 

PS: I worked with a professor who touted himself as a social media expert (still does) yet had never blogged or tweeted.

 

Uni degree devalued

Reputation. Many still don't "get it".

So many words and examples, so little notice taken. I'm talking about reputation and issues management. 

In this day and age, little escapes scrutiny, yet major corporations and (in this case) sports clubs just don't get it. 

Here in Western Australia, the Fremantle Dockers (a national Australian Football Club) is (badly) dealing with the fallout from alleged issues of sexual misconduct by its coach. 

Apparently, the club reached a confidential $100,000 settlement with a former female employee. The club continues to remain tight-lipped and, consequently, the matter will not rest. 

Now, as second incident has come to light (see link). The way forward is simple: "come clean", "fess-up". Tell the truth. 

Sponsors, rightly, become jittery when they see their brands being tarnished. 

The ball is with the Dockers. Whether they kick it in the right direction is up to them.

Link to The West Australian

 

One CV is never enough

There's been a deal of discussion about Yahoo CEO Marissa Meyer's CV floating around LinkedIn recently.

The CV is a neat, yet dynamic one-page document, similar to an infographic. It has a nice pie chart which breaks down a typical day's work for Meyer.

Got me thinking I've had something similar for quite some time, so it's nothing new. It also reminded me of my other CVs – five in all.

The reason I have five CVs is to be able to provide something which suits the company I'm pitching to.

 

In one of them, I have a folder-style layout, which provides a doughnut-style graph of my work breakdown for each position I've held. I have two formalised CVs, both subtly different (one with a slight splash of colour for headings (achievements).

My favourites are my two, single-page CVs. The one I've shown here hardly gets used because I don't reckon there's many HR people (traditionally conservative) who could relate (my work) to the skills and outcomes. A PR or advertising person probably would.

I'm not a HR person but I believe you need several CVs, individually tailored to different organisations; just the same as you tweak the response to criteria to a position.

Now, if I could get a gig at Yahoo, or maybe Google.

 

 

 

Latest social media wheel has my head spinning

Thanks, Simon te Brinke for alerting me to the latest version of The Essential Digital Marketing Tools Infographic.

As you can see, we have a wide range of tools (many free) to assist us wade through the social mediasphere in a bid to make sense of what it all means.

Interestingly, Google's Blogger was not among the blogging tools.