Reputation. Many still don't "get it".

So many words and examples, so little notice taken. I'm talking about reputation and issues management. 

In this day and age, little escapes scrutiny, yet major corporations and (in this case) sports clubs just don't get it. 

Here in Western Australia, the Fremantle Dockers (a national Australian Football Club) is (badly) dealing with the fallout from alleged issues of sexual misconduct by its coach. 

Apparently, the club reached a confidential $100,000 settlement with a former female employee. The club continues to remain tight-lipped and, consequently, the matter will not rest. 

Now, as second incident has come to light (see link). The way forward is simple: "come clean", "fess-up". Tell the truth. 

Sponsors, rightly, become jittery when they see their brands being tarnished. 

The ball is with the Dockers. Whether they kick it in the right direction is up to them.

Link to The West Australian